This gives us life! After years of Travis Scott fuelling the Oakley brand through his stage wardrobe and eyewear choices on ...

From collaborating on smart glasses to fixing its sights on space, Amato says 2025 is Oakley’s “most innovative year ever” ...

The multi-year partnership reimagines the brand's creative future as Travis Scott and the Cactus Jack team are handed the ...

Oakley is looking ahead with Travis Scott as chief visionary, gold-coated sunglasses, AI-powered eyewear with Meta, and a ...

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The California-based eyewear brand was founded by motocross enthusiast Jim Jannard but is now a part of EssilorLuxottica.

US eyewear brand Oakley has appointed American rapper and songwriter Travis Scott as its first ever chief visionary to shape the brand’s future fashion and eyewear offering. Scott, alongside his ...

Oakley has announced that, after years of Travis Scott fueling the brand through his stage wardrobe and eyewear choices on the Circus Maximus tour, the duo has partnered. Oakley has named Scott as its ...

Just days after debuting its next-gen Oakley Meta HSTN Performance AI glasses, Oakley makes another bold announcement, naming Travis Scott as its first-ever Chief Visionary. The multi-year partnership ...

Just days after debuting its next-gen Oakley Meta HSTN Performance AI glasses, Oakley makes another bold announcement, naming Travis Scott as its first-ever Chief Visionary. The multi-year partnership ...

While the announcement itself looks like a huge Travis Scott press release, it is unexpected. The rapper declared this new appointment as the first-ever Chief Visionary at Oakley, with an ambiguous ...