We all know why we need brands. We know the physical properties of the products we work with, the functional benefits that stem from these, and how they might be translated into communication ...

Bernard Baruch said that it’s a recession when your neighbour is out of work (adding that when you’re out of work it’s a depression!). Although the recessions that make the headlines are generally ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

The Effectiveness Hub The paths to marketing success have been laid out in WARC’s Anatomy of Effectiveness report. In our new podcast series, we’ll be interviewing industry practitioners to ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

WARC Talks A series of talks including podcasts and webinars covering today’s pressing marketing challenges.

Global spending on sports media rights is forecast to reach $60.9bn in 2024, up 18.9% on pre-pandemic levels, with traditional broadcasters digging deeper to retain access to prime sports assets.

Latest results from the WARC Creative 100. The WARC Rankings are the ultimate benchmark for marketing, inspiring excellence in creativity, media and effectiveness.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.

Shines a spotlight on the facts as well as the feelings around audio to smash these barriers apart and highlight audio’s unique qualities as a marketing channel.