Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

A topic-first internal linking strategy intentionally: Connects all relevant pages under a single topic or persona target.

WP Engine's AI Toolkit easily integrates advanced AI features to WordPress sites, including smart search and personalized ...

Google's John Mueller answers whether llms.txt could be seen as duplicate content and whether it makes sense to use a noindex ...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.

An SEO lost a potential client to someone else who was prepared to discuss SEO for AI. Is AEO/AIO/GEO this year's version of ...

Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

You can also turn on the filter in your search settings under Hide AI-Generated Images, or go a step further by using a ...

Google discussed whether it's okay to make web page changes specifically for SEO purposes, including testing ideas to improve rankings.

Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it didn’t feel disruptive, indicating that the changes may have been more subtle than game ...