Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

A topic-first internal linking strategy intentionally: Connects all relevant pages under a single topic or persona target.

WP Engine's AI Toolkit easily integrates advanced AI features to WordPress sites, including smart search and personalized ...

Google's John Mueller answers whether llms.txt could be seen as duplicate content and whether it makes sense to use a noindex ...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.