Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

The Trade Desk makes the S&P 500, triggering a stock price rebound; Estée Lauder is the latest big legacy brand to embrace ...

This week, everyone in retail and ecommerce is digesting their performance from Amazon Prime Day, which has outgrown its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

Over the past few years, sell-side curation has gained popularity as a way for advertisers to target high-quality publishers.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

Never say never,” said Nextdoor CEO Nirav Tolia regarding possibly signing an AI "sky bridge" data licensing deal down the line.