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adexchanger
1 天
Mark Shmulik
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
Michelle Rothman
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
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Livestreaming sports
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
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venue-based streaming
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
Universal Ad ID
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
1 天
VAST tags
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new ...
adexchanger
1 天
Samantha Perez
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
adexchanger
2 天
The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer
Retail media luminaries gathered to discuss how best to expand the category’s effectiveness – without overlooking how the ...
adexchanger
2 天
View From The US v. Google Trial Press Box
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products ...
adexchanger
2 天
Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...
adexchanger
2 天
Marlow Nickell
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adexchanger
3 天
Roku self-serve
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, ...
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