Sotheby's The GOAT Collection, featuring Brady's personal items and timepieces, will go on tour with stops in Los Angeles, Miami and Dallas before ending up in New York for a sale on Dec. 10.

Tom Brady’s latest record-setting attempt will take place off the field and inside an auction house. On December 10, the seven-time Super Bowl-winning quarterback and current Fox Sports broadcaster will sell 47 pieces from his collection of watches and sports memorabilia at Sotheby’s New York.

The watches range in value between $12,000 and $800,000, and include a Patek Philippe, Rolex and IWC, as well as a custom-made timepiece by Audemars Piguet.

A Sotheby’s auction in December will feature a starry assortment of rare timepieces and sports memorabilia from the seven-time champion

The GOAT is selling off a handful of his most cherished timepieces, including an ultra-rare Rolex and the IWC he wore during the 2021 Super Bowl victory parade.

The auction will include several watch styles from Brady's vast collection, as well as sports memorabilia from his time playing football at the University of Michigan, as well as