This strategy of pretending to be too special to go for marketing tools worked in the past, but it's no longer good enough.

Some customers who lined up Friday for Apple's new iPhone 16 were excited for the Camera Control button and AI features; ...

Apple Inc. fans lined up at stores around the world for the new iPhone 16, shrugging off the fact that the device’s signature ...

All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which ...

Apple's iPhone 16 and iPhone 16 Pro offer solid improvements to their cameras and performance, but you're going to have to ...

Note also that while the iPhone 16 Pro can shoot at 4K/120fps, that's only on its wide ("Fusion") camera. Needless to say, there are plenty of scenarios where a pro might want to capture long-range ...

The latest iPhones, unveiled by Apple at a marketing event on September 16, look virtually identical to last year’s models.

Analysts had warned that supply chain constraints could leave potential buyers of the Mate XT empty-handed and others ...

Apple's iPhone 16 is out, but the company hasn't made its iOS 18 Apple Intelligence features available to users just yet. In ...

APPLE is giving more people the chance to test a software update that will implant artificial intelligence (AI) into its ...

As the iPhones went on sale, however, Apple released the first public beta of iOS 18.1, an early version of the software that ...

Apple’s ubiquitous iPhone is about to break new ground with a shift into artificial intelligence that will do everything from smartening up its frequently dim-witted assistant Siri to creating ...