Strategist writer Rachael Griffiths declared that “the best blue mascara is $13” — but it’s down to just $9 during the sale.

Ulta Fall Haul Sale is packed with celebrity beauty picks from 46 stars, including Kyle Richards, Chrishell Stause, Suni Lee, ...

The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell ... 18.A colorful set of makeup sponges so you can apply your ...

I am by no means a trained beautician. But, what I lack in formal training, I make up for in ample first-hand product ...

Just in time to help us save some coin, Ulta Beauty is celebrating the new season by hosting a Fall Haul Beauty Event from ...

Today’s your last chance for 50% off at Ulta’s 21 Days of Beauty and Sephora! Don’t miss out on deals from IT Cosmetics, ...

This is the best vitamin C serum for face application if you’re not prone to breakouts ... Follow with moisturizer and your makeup routine, including one of the best foundations for dry skin. Shop Now ...

Allow us to remind you that wearing SPF is a non-negotiable to help keep your skin healthy and protected. And while there are ...

The best cream eyeshadows are perfect for makeup novices and pros alike. Here, read about the best matte, shimmer, and metallic formulas on the market.

A fan favorite among celebrities, the Shiseido Eyelash Curler “keeps a curl all day” and “doesn’t break off eyelashes,” ...

McCormick recommends using an eyeshadow primer like Hourglass Cosmetics’s Veil Eye Primer, “particularly if you have an oily ...

The best hyaluronic acid serums are designed to keep skin healthy and hydrated. Here are our expert-approved picks.