The way people shop for beauty has changed significantly. We unpack what the different sales channels have to offer.

The best cream eyeshadows are perfect for makeup novices and pros alike. Here, read about the best matte, shimmer, and metallic formulas on the market.

McCormick recommends using an eyeshadow primer like Hourglass Cosmetics’s Veil Eye Primer, “particularly if you have an oily ...

For when I have big plans and really want a dramatic lash moment, this mascara from Nars is my bestie. The full, dense brush ...

A fan favorite among celebrities, the Shiseido Eyelash Curler “keeps a curl all day” and “doesn’t break off eyelashes,” ...

I am by no means a trained beautician. But, what I lack in formal training, I make up for in ample first-hand product ...

I rarely come across drugstore makeup this good — and it's currently on sale ... I found the Maybelline formula either ...

In 2022, the average consumer spent about $210 a month on makeup, hair and skincare – or more than $2,500 a year. Yikes – that’s a lot of money. While dropping money on self-care can be fun and ...

Today’s your last chance for 50% off at Ulta’s 21 Days of Beauty and Sephora! Don’t miss out on deals from IT Cosmetics, ...

The best hyaluronic acid serums are designed to keep skin healthy and hydrated. Here are our expert-approved picks.

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