Strategist writer Rachael Griffiths declared that “the best blue mascara is $13” — but it’s down to just $9 during the sale.

The retailer has teamed up with Mini Brands to introduce toy replicas of more than 68 products by E.l.f. Beauty, Supergoop, ...

Everything from the brand, including the ever-popular 24-7 collection, is on sale for two days only. Don't dwell, just shop.

Ulta Fall Haul Sale is packed with celebrity beauty picks from 46 stars, including Kyle Richards, Chrishell Stause, Suni Lee, ...

Ulta Beauty, the nation’s largest beauty retailer, proudly announces its partnership with Universal Pictures’ new cinematic event, Wicked, for the launch of a multi-branded beauty assortment, ...

Ulta’s 21 Days of Beauty event is almost over. The sale started on Aug. 30, allowing shoppers to save 50% on a fresh ...

In anticipation of Universal Pictures’ new movie musical, the collection includes makeup, skincare, haircare, accessories, ...

Ulta Beauty Inc. was downgraded by TD Cowen Monday, with the analyst firm citing the increasing cost of competition for the ...

Each brand part of the program will receive $50,000 in financial support, and one brand will receive an additional $10,000 ...

Diamond Hill Capital, an investment management company, released its “Long-Short Fund” second-quarter 2024 investor letter. A ...

ULTA is encountering several challenges, including slowing beauty category growth, heightened competition, changing consumer ...

Now through Oct. 5, you can save up to 40% on hundreds of rarely discounted skincare, makeup and haircare products as part of ...