Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering deeper discounts than last year.

Target is going head to head with Amazon's Prime event this year by debuting Target Deal Days. The online sale event will last 48 hours on July 15 and 16, concurrent with Amazon's shopping holiday.

Deals and pricing updated as of 7:49 a.m. on July 11, 2025.

Amazon is expanding its annual Prime Day sales to four days for the first time, beginning early Tuesday morning and ending early Friday, according to AP. The move comes as Amazon seeks to maintain ...

To help you shop smarter, the Hearst Television Data Team has developed the Prime Day Deal Checker tool. This tool compares a ...

The event is being called Target Deal Days and will take place on July 15th and 16th - the same two days Amazon is slashing prices for its annual Prime Day sale. Target says it will cut prices on ...

Amazon Prime Day 2025 sales dropped 41% on the first day compared to 2024, according to Momentum Commerce. Amazon disputes these figures, citing in ...

Analysts expected a week of online sales events to bring in record revenue as consumers chase deals amid economic uncertainty ...