All relationships involve the giving and receiving of advice. If you've tried and failed to help those you love, new research ...

If you’ve dealt with reactance, you surely know the two equations for computing inductive and capacitive reactance. But unless you’ve really dug into it, you may only know the formula t… ...

The COVID-19 pandemic has been a case study in human contrarianism. In staggering numbers, people refused—and still refuse—to comply with mask and vaccine mandates. Some bridled at being sent home to ...

Reactance, as I laid out in Part 1, can be stronger if the coercive persuasion grating on you comes from someone whose values you hate.

Psychological reactance is a motivational state aroused when real or perceived personal freedoms are threatened, reduced, or eliminated. Although psychological reactance theory has existed for almost ...

Reactance bias is thought of as the “F.U. I won’t do what you tell me” bias, but reactance is more nuanced than that. Originally defined by Brehm in 1966, it is “the tendency to do the ...

This reactance, in turn, leads to a behavioral backlash that results not only in consumers ignoring the agents' recommendations but in intentionally contradicting them. Discover the latest findings in ...

Reactance occurs when we feel our freedom is being suppressed by an authority and just to reassert our freedom, we act in the opposite direction to what the authority dictates ...