Victory against ad fraud involves combining as many approaches as possible. Yes, integrating several fraud detection tools is ...

Programmatic SEO unlocks traffic in the nooks and crannies of the internet. You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a ...

Search Engine Land » PPC » Programmatic Advertising & How It Can Drive Your PPC Forward Share Conversion is a journey, not a destination. Customers are spending more time online across multiple ...

The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp of taking over the way most digital ad budgets are ...

Radiowalla Network partners with AdsWizz to bring programmatic audio advertising to Southeast Asia, marking a milestone for ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

Despite the overall growth, the Association of National Advertisers found considerable improvements in many programmatic ...

iHeartMedia is taking another step into the digital world — the company is announcing that businesses will be able to buy ads programmatically on its broadcast radio stations. Basically, this ...

Out-of-home (OOH) media has been one of the media hardest hit by the Covid-19 crisis. Its much anticipated programmatic destiny never came to pass, as lockdowns forced consumers to shelter in ...