John Paul DeJoria wants to expand distribution of the 15-year-old botanical-infused spirits brand beyond its existing markets of Texas and Florida.

An intoxicating episode of the Discovery UK Channel series How It's Made goes inside the Patrón Tequila distillery to show ...

Hot off a series of releases catered to a fast-changing spirits market, Patrón Tequila is once again foraying into the trends ...

John Paul DeJoria, co-founder of Patrón Tequila, has acquired Waterloo Gin from US-based Treaty Oak Distilling.

To learn more about PATRÓN’s expert craftsmanship and to keep the good vibes rolling yourself, visit the PATRÓN Tequila website for more.

In a world of wild talk and fake news, help us stand up for the facts.

This report provides statistical information about the tequila industry. Tequila is a distilled spirit with a protected certificate of origin. Spirits claiming the term on their product label have ...

But interest in tequila most certainly is not. Regardless of celeb buzz, household names like Jose Cuervo, Don Julio and Patron still reign supreme among tequila makers with consumers.