The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

Nike (NKE) is replacing the chief executive of its Converse subsidiary with a company veteran, hoping to revive the brand, which was once hugely popular with young consumers. Nike CEO Elliott Hill ...

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday. Suggest ...

A Return to Innovation: Nike is deliberately shifting away from its heavy reliance on high-volume retro sneakers like the Air Force 1 and Dunk. While these classics are beloved, the market became ...

Nike Inc. NKE announced a partnership with Kim Kardashian’s SKIMS brand on Tuesday, prompting a reception on both sides of the aisle. NikeSKIMS will debut its first collection in Spring 2025 ...

"We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve." Shares of Nike, based in Beaverton, Ore., jumped 15% at close of trading Friday. Popular Stories ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday ...