Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously stripped of them due to his doping scandal ...

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

The sportswear industry continues to be a lucrative market. Here are eight biggest sportswear brands with combined $110bn ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

One of the NBA’s best players, Joel Embiid, made a bold decision by signing with Skechers, a company not typically associated ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.

Sha'Carri Richardson’s journey from challenges to triumphs showcases her determination and talent, making her a dominant ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...