Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Alabama Football Wide Receiver Ryan Williams became just the second college football player to sign a deal with Nike in the ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

The WNBA star and Nike dropped a player edition of the Kobe V Protro in an Indiana Fever colorway, and they were gone in a matter of minutes.

Retired cyclist Lance Armstrong was the holder of seven consecutive Tour de France titles before he was unceremoniously ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to completely pay what he owed between 2008 and 2009, taking issue with his ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Carlos Alcaraz and Jannik Sinner, the rising stars of men's tennis, are amassing significant wealth alongside their athletic ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will see her paid $10 million over 10 years. Nike announced the signing of ...

Caitlin Clark poked fun at Kelsey Plum on Instagram on Sunday, July 20, amid the controversy over Plum's comments about Clark ...