The most powerful sound in the makeup industry returns in a bold, new way. NEW YORK, Sept. 3, 2024 /CNW/ -- Maybelline New York, the world's leading cosmetics brand, is thrilled to announce the ...

Icons recognize icons — so when Naomi Campbell, Gigi Hadid and RuPaul agree on an it girl’s star power, the world listens. In a new spot for Maybelline, the three stars rave about another beauty icon ...

Speaking of a makeup shopping spree, WWD Shop editors walked the virtual Walmart aisles and tried over 20 foundation formulas ...

Maybe It's Maybelline' is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall," said Trisha Ayyagari, Global Brand President for Maybelline New York.

L'Oréal S.A. is a French cosmetic and personal care company and a leader in beauty product research and development and sales. The company owns 36 brands, including Maybelline, Garnier ...

In an interview, L’Oréal’s global chief digital and marketing officer shares insights into the company’s extensive influencer ...

Just remember: it’s OK to be choosy. “Our lashes deserve the same amount of TLC as we give the hair on our head,” says celebrity makeup artist Karina Milan, who’s slicked the lashes of ...