JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a press release.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

JCPenney store at Beaver Valley Mall is slated for closure Move comes five years after the store was saved from a previous planned closure ...

MONACA, Pa. — JCPenney’s location at the Beaver Valley Mall will officially close in the fall, officials confirm. A JCPenney spokesperson says the company was unable to continue its current ...

JCPenney's Haslet logistics center to close, laying off 296 workers by August 1. The move follows recent corporate restructuring and declining sales.

JCPenney is closing locations in 7 states, including California, Idaho, and Colorado “There’s a thing called Amazon.” ...

JCPenney plans to close several stores before the end of May, the department store chain confirmed to "Good Morning America" this week.

JCPenney will shutter seven stores in May as the company looks to make changes. Here's where stores are closing and what Arizona shoppers must know.