The introduction of Direct Access is intended to strengthen connections between advertisers and ad platforms like the one from LG Ad Solutions, for a new era of addressable CTV advertising ...

As a result of the integration, LG’s premium smart-TV inventory—some 45 million connected devices across the U.S.—is now fully addressable via the Viant DSP, the companies reported. This will allow ...

Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirm ...

Viant Technology, a provider of CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the ...

Through this integration, LG's premium smart TV inventory-spanning 45 million connected devices across the U.S.-is now fully addressable via the Viant DSP. Advertisers gain seamless access to ...

IRVINE, Calif., July 15, 2025--Viant today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem.

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable ...

The Trade Desk Launches European Unified ID on Snowflake Marketplace to Enrich First-Party Data and Improve Addressability on the Open Internet ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the ...