WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

Identifies award-winning campaigns that show how a great strategy can transform businesses and brands. Strategists have enabled brands like Johnnie Walker, Snickers and Omo to build strategies based ...

Offers three lessons for marketers on the effectiveness of influencer and creator marketing. Influencer and creator marketing is a valuable part of modern marketing plans, but a vast majority of ...

Highlighting trends amongst the campaigns entered into the 2025 Creative Effectiveness Lions. Brands that stick with creative platforms over time achieve greater recognition, loyalty, and financial ...

Global strategies, campaign updates and trends in new usage occasions. At a time when consumers are prepared to spend and seek joy, create positive associations and seamlessly integrate usage by ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

The Feed Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

Global Ad Forecast Q2 2025 update: Growth cut amid trade trepidations Our latest ad spend forecast – published today – expects the global ad market to grow by 6.2% to a total of $1.16trn this year.