If we use one word to sum up the lifestyle of contemporary people, it must be "takeout". Living on takeout has become the new normal for most people, and "buying everything from takeout" is also ...

Oreo, every kid’s favourite cookie, is best had with a twist, lick and dunk – in milk. But, the power of the Oreo brand is re-energised often, dunked in culture as a power ...

During the economic strength of 2021, EY's (Ernst & Young) US leadership made the strategic decision to bolster their Government and Public Sector business to help mitigate future economic volatility.

Provides an overview of the key datapoints that advertisers need to know about Spotify, spanning investment, consumption and performance insights.

Gen Zs on average follow the least number of sports competitions compared to older cohorts and watch fewer live sports. However, the 18-24s are most likely to engage with sports through other content ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

Google’s AI Overviews is changing the search experience, and B2B marketers may have an advantage in incorporating this new tech into their search strategies. At its I/O conference in May, Google ...

Skincare brand Dove promoted awareness around the importance of breast cancer screening for family members of current patients in Vietnam. Dove relaunched its winning variant in the market – Dove ...

Business and industrial is expected to be the fastest-growing category overall next year (+18.2%), as budgets unlock during a period of comparatively favourable economic and trading conditions ...

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...

An overview of the state of the global apparel and footwear industry, leading companies and brands, and the top consumer trends shaping the industry from Euromonitor. As a result of ongoing economic ...