Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what ...

Everywhere from Cannes to campaign briefs, there’s a $250bn industry that you could say is building the new marketing OS. Our ...

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet.

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

The spot marks the actor’s first-ever partnership with a financial services platform.

The web just changed with what we are calling ‘Content Independence Day.’ Jill Smith, CEO of Iris Americas, asks what the ...

Audiences are said to be tired of superheroes. But Warner’s new Superman launch suggests there’s life in the genre yet if you ...

The Drum continues following creative veteran Julie Seal’s journey to launch an agency. It’s called Republic of Imagination, ...

“We’re just saying what players already know to be true,” said Trevor Williams, principal and executive creative director at ...

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands ...

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with Juan Señor, president of INNOVATION Media ...

The French holding company boss discusses another strong earnings showing, why he “can’t wait” for Omnicom’s IPG deal to be ...