The web just changed with what we are calling ‘Content Independence Day.’ Jill Smith, CEO of Iris Americas, asks what the ...

Audiences are said to be tired of superheroes. But Warner’s new Superman launch suggests there’s life in the genre yet if you ...

The Drum continues following creative veteran Julie Seal’s journey to launch an agency. It’s called Republic of Imagination, ...

“We’re just saying what players already know to be true,” said Trevor Williams, principal and executive creative director at ...

The French holding company boss discusses another strong earnings showing, why he “can’t wait” for Omnicom’s IPG deal to be ...

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media. This week, he sits down with Juan Señor, president of INNOVATION Media ...

Debra Crew’s sudden departure underscores investor frustration, slowing sales and the need for leaner, smarter marketing.

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands ...

Meta’s massive data center build-out is a concrete reminder of AI’s rapid progression, signaling it is becoming essential ...

The founder of the Gen-Z entertainment company’s career has been marked by an acute eye for storytelling, an understanding of ...

This strategic independence is also evident in how UK creators manage their businesses: 63% handle everything themselves, and ...

Brands want their experiences to be as sustainable as possible, but the reality is sustainability often means different ...