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Marketing Week
22 小时
Investment vs spend and category challenges: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next ...
Marketing Week
22 小时
‘Grow core, add some more’: FMCG brands on preparing for future success
FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...
Marketing Week
1 天
Growing trust in ad execs suggests they are ‘ideally placed’ to heal societal divisions ...
Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...
Marketing Week
1 天
ITV launches AI-generated ad service to make TV advertising more ‘accessible’ for SMEs
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...
Marketing Week
1 天
‘Paradigm shift’: How brands and charities are ‘mobilising’ to ‘crack’ social ...
Brands and charities are increasingly working towards “shared missions”, as the focus shifts from “transactional exchanges” ...
Marketing Week
1 天
In brand building, it’s the little things that count now
One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...
Marketing Week
1 天
Consumer confidence takes ‘big fall’ following months of slow build
Consumer confidence in the economy and personal financial situations has fallen for the first time in six months, according ...
Marketing Week
2 天
Next identifies digital marketing as an ‘increasing cost’ and ‘opportunity’
Next is investing more into “new and developing channels” in the UK as it as found these are delivering increasing ...
Marketing Week
2 天
‘Parallel universes’: B2B marketers on navigating the ‘healthy tension’ with sales
While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing ...
Marketing Week
2 天
John Lewis revisits history for first ad in ‘golden quarter’ trilogy
John Lewis is drawing on its heritage to celebrate the return of its “refreshed value promise”, with the first in a trilogy ...
Marketing Week
2 天
Tackling ‘muscle memory’: Brands in new categories on disrupting norms to grow
Brands in emerging categories often have to be disruptive in how they approach product, price and place to create value in ...
Marketing Week
2 天
Attention is advertising’s currency, let’s agree on its value
Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...
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