For any business focused on growing its brand and increasing market share, loyalty, awareness and revenue, the marketing department can be one of most ...

In an industry driven by open communication, why have we stopped communicating with each other when it comes to checking in?

Marketers, it’s SAP Emarsys chief revenue officer Thomas Harris’ last piece in his highly popular exclusive three-part series for Marketing Mag, offering an in-depth exploration of AI’s impact on the ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s ...

Australia is a foodie nation. Across the country, tens of thousands of exceptional venues jostle for the attention, loyalty and Instagram validation of ...

Neuromarketing offers a more precise, scientific approach to understanding consumer preferences and decision-making processes ...

5 September: Sean McCaull has been promoted to chief experience officer. In his new role as CXO, McCaull will oversee both ...

In today’s hyper-competitive marketplace, understanding consumer behaviour is more critical than ever. Traditional market research methods like surveys, focus groups and observational studies have ...

Having the unsubscribe button front and centre of an email marketing campaign, or at least clearly visible, might seem counterintuitive for most marketers. Surely, people unsubscribing from your ...