The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Google’s ad business remains robust despite macro, regulatory threats Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the ...