New research from Pew shows just how dramatically AI-generated summaries are changing search behaviour, and the impact isn’t ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

As startup founders want business outcomes, not media impressions, PR Ways’ founder explains why this is forcing PR agencies ...

Fintech company Revolut has announced it will become Audi F1 Team’s title partner from the 2026 FIA Formula One Championship ...

Advertising revenue surged 21% with CEO Mark Zuckerberg spotlighting progress toward AI 'personal superintelligence'.

Meta teams up with Safer Internet India to launch a creator-led push against online scams, frauds and fake schemes.

The cloud SaaS for media streaming heads for the public markets, marking a shift from backend tech to front-row relevance for ...

India's festive season is expected to witness a 10–12% jump in advertising spends in 2025, despite global macroeconomic concerns and a tighter festive calendar.

While the D2C playbook will continue to grow, brands that treat retail as a relationship — not just a revenue stream — will be the ones that unlock deeper consumer engagement. The physical store, far ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups ...

The fintech used its IPL slots to feature 37 startup founders, turning prime-time ads into ecosystem-driven storytelling—without the celebrity gloss.

Because if wearing a helmet looks strange here, imagine how strange it is to skip it where it actually counts! Sometimes, the ...