Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership ...

Tourism Western Australia has rolled out the next chapter of its “Drive the dream” campaign, featuring Australian-born F1 ...

Indonesian cosmetics giant Wardah has claimed the top spot in SEA’s top 10 beauty brands. The largest skincare and cosmetics ...

Articles written by Michael Castillo ...

As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.

When Hai Anh Vu first joined Zenith in 2022, many told her it was a mistake to join an agency that had just lost its biggest client. But this is exactly what makes Vu stand out from her peers: Instead ...

Dalton Henshaw certainly had nerves of steel to launch an independent agency just as Covid began to cause panic around the world in February 2020. That too, without any legacy advertising experience.

Natalja Voronova may have joined tire company Goodyear just seven months ago but the rubber has already hit the road. Upon joining in March, her team identified and validated superiority product ...

A Forbes Asia 30 Under 30 laureate, Matthew Zeng co-founded DSTNCT and leads its business strategy. Under his leadership, the agency has grown into a 70-person team, delivering national and regional ...

Emily Moon’s inspiring rise from production runner 17 years ago to agency founder now is one to behold. Trying her hand at production all those years ago, she eventually moved up to a junior producer ...

Since joining McDonald’s Philippines in 2011 as the head of PR and communications, Meryl Hernandez has been promoted three times. Now, as vice president of corporate relations and impact, she is ...

Thanzyl Thajudeen is a seasoned public relations and communications expert who has led his PR agency, Mark and Comm, in Colombo, Sri Lanka, for over a decade. Starting out with press releases, ...