These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover new keyword opportunities ...

Consumers are increasingly relying on AI tools to discover, evaluate, and buy from brands. Trust in local product/service ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

Advertisers spotted negative keyword controls in Performance Max campaigns, which directly contradicts Google’s official ...

AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.