The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.

What is Replit, and how can marketing and marketing ops pros use it? Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup ...

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means ...

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

When a procurement manager logs into a manufacturer’s portal at 2 a.m. to urgently source replacement parts, they don’t want a beautiful browsing experience—they want their specific parts, with their ...

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.