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Econsultancy
4 小时
‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Product owner Lauren Muir described how the tech has challenged conventional beliefs about fashion merchandising, showing ...
Econsultancy
4 小时
HubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
HubSpot’s Nicholas Holland on why marketers don’t need more data, the “new superpowers” of content creation at their disposal ...
Econsultancy
1 天
Ecommerce Trends Quarterly: Q3 2024
Ecommerce trends, developments and statistics from the last quarter including Walmart’s AI gains, shoppable red carpets and ...
Econsultancy
2 天
AI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Fire&Spark’s Dale Bertrand argues that Google’s AI Overviews present an opportunity to capture higher-quality website ...
Econsultancy
2 天
Top Fitness doubles ROAS with integrated SEO and paid media campaign focusing on efficiency
The US fitness equipment retailer worked with Impressive Digital to align SEO and paid media towards acquiring and converting ...
Econsultancy
3 天
Thai housing developer achieves 82.6% brand search uplift with self-deprecating video and ...
Sammakorn is frequently confused with Thai revenue department Sanpakorn. This inspired the company to work with agency ...
Econsultancy
7 天
Head of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Catalina Salazar tells us about her role at the Finnish delivery platform, including how brands are approaching retail media, ...
Econsultancy
7 天
Give teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce ...
Leaders in ecommerce at Boots, Sky and Unilever highlight the skills needed in their teams to adapt to rising omnichannel ...
Econsultancy
8 天
Dexcom expands Continuous Glucose Monitoring coverage to 14 million globally with help of ...
The company, which manufactures CGM devices, partnered with Allison PR for a campaign that aimed to spread awareness of life ...
Econsultancy
22 天
Customer Experience
Leaders in digital commerce at Boots, Sky and Unilever highlight data capabilities and softer skills needed to adapt to rising omnichannel behaviour amongst consumers.
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