Shubhranshu Singh, the global CMO of Tata Motors' commercial vehicles business, has resigned after four years. This departure ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

Microsoft is expected to endorse the EU's AI code of practice while Meta criticizes the guidelines, citing legal ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

Farmley, the healthy snacking brand, anticipates its revenue to almost double, reaching Rs 600-700 crore in the current ...

The Board of Control for Cricket in India made significant revenue in 2023-24. The earnings totaled INR 9,741.7 crore. The ...

Today, marketers can generate storyboards, write scripts, mine consumer insights and more with AI. The role of human ...

Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z.

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Content moderators at TikTok Germany are protesting layoffs linked to AI replacement plans, raising alarms about user safety ...