The COVID-19 pandemic has been a case study in human contrarianism. In staggering numbers, people refused—and still refuse—to comply with mask and vaccine mandates. Some bridled at being sent home to ...

Variable current will generate inductance, capacitance, and their related properties of inductive and capacitive reactance. Although there's no energy loss that directly results from these properties, ...

When reactance is happening in our minds and bodies, we have negative thoughts, and we often feel anger, hostility, and aggression. People who strongly feel reactance in response to threats to ...

In the December 2008 issue of EC&M, we talked about calculating the inductive reactance of conductors that are in close proximity to (or touching) one another. We also noted that the inductance and, ...

If you’ve dealt with reactance, you surely know the two equations for computing inductive and capacitive reactance. But unless you’ve really dug into it, you may only know the formula t… ...

Reactance bias is thought of as the “F.U. I won’t do what you tell me” bias, but reactance is more nuanced than that. Originally defined by Brehm in 1966, it is “the tendency to do the ...

Research on the effects of personalized messages on consumers' behavioral responses has yielded mixed findings. We explore how e-mail personalization influences click-through intentions. Our results ...

Reactance occurs when we feel our freedom is being suppressed by an authority and just to reassert our freedom, we act in the opposite direction to what the authority dictates ...