The model results suggest prototypical design and aesthetic response can vary by the relative prototypicality and sub-dimensions of the product's design. Results from both the model and experiment ...

Critically, fluency mediated the effect of prototypicality on attractiveness, although some effect of prototypicality remained when fluency was controlled. The findings were the same whether or not ...

Prototypicality in this context refers to a person’s expectations about what a website should look like. The study discovered that pages that were less complex were judged to be more visually ...

“To the best of our knowledge, studies on the coexistence of both the pros and cons of leader group prototypicality and their effects on group outcomes are scant,” says Prof. Law.