Prototypicality in this context refers to a person’s expectations about what a website should look like. The study discovered that pages that were less complex were judged to be more visually ...

Drawing upon categorization theory, the authors consider the effects of three dimensions of aesthetic design—segment prototypicality (SP), brand consistency (BC), framework. The empirical analysis ...

Entitled “Integrating the Bright and Dark Sides of Leadership: An Investigation of the Intragroup and Intergroup Effects of Leader Group Prototypicality”, the study was conducted by Prof. Law ...