A fixed point of reference is something that is consistent and does not change. One example is the North Star. Even centuries ago, sailors would use an instrument called a sextant and as long as they ...

The current research explores the role of reference points in shaping goal specificity’s effects. We propose that goal specificity alters what reference point consumers spontaneously adopt during goal ...

New research concludes novel ideas tend to generate conflicting evaluations because people lack common points of reference from which to judge them. Such mixed reviews lead to negative perceptions ...

Compasses have provided a constant point of reference for humans for over 800 years, enabling us to successfully navigate to the far reaches of the planet. But our species has started to journey ...