In a nutshell, the lowest common denominator method is when you use the least amount of words possible for your negative keywords. Most of my negative keywords are one single broad match word.

"Those that want to make this and have been appealing to the lowest common denominator in media and just making it about race are completely missing the point. Seventy-five percent of the players ...

Democrat Senator Mazie Hirono of Hawaii called out President Donald Trump for reaching the “lowest common denominator” in his attacks against Brett Kavanaugher’s accuser Christine Blasey ...

Even within attendance boundaries, public schools aren’t designed to serve every child, but rather the lowest common denominator—or lowest common denomination.

Don’t be the lowest denominator. Raise the quality of governing.” Johnston pointed out the irony of the situation, noting that when “Vance did this originally, it was all a Trump thing.