Will the iPhone maker's fiscal third-quarter earnings report next week change their mood?That's the question the consumer ...

Based on current trends, Morgan Stanley forecasts $160 million in potential upside to Apple’s September-quarter Services ...

We urge Apple investors, especially the bears, to switch their focus from hardware sales to subscription and service revenues ...

It has become increasingly clear that Apple cannot catch up to AI market leaders. Every day, it falls further behind. It may ...

With the stock down 20% in 2025, Apple could be poised for a comeback with a bold strategic move to bolster its AI prospects, Bank of America says.

Apple shares have underperformed in 2025, down over 15%, lagging both the S&P 500 and peers like Nvidia. Click here to find ...

Walter Piecyk from LightShed Partners recently talked about his note discussing his thoughts on Apple needing a new CEO.

Right now, Apple ( AAPL 0.46%) remains the largest position in Berkshire's portfolio. The position is currently worth around ...

Replacing Tim Cook as Apple Inc.’s chief executive, an idea that is growing in some corners of the financial world, seems ...

Apple's ability to introduce inventive products and easy-to-use software has created a loyal following among consumers across ...

The markets are having a tough couple of weeks, with the S&P 500 declining by about 7% over the past month, while the Nasdaq-100 has declined by 12.5%. Even Apple stock, which is viewed as a safe ...

Apple stock provided steady growth from 1985 through 2005. Over the past two decades, shares of Apple have performed ...