Yesterday, new Starbucks CEO Brian Niccol published an open letter to employees, customers, and stakeholders. He lamented the company’s current position, and outlined his plans to turn around.

Brian Niccol looks back to Starbucks for path forward. For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. In an open letter to ...

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...

Brian Niccol this week took over as Starbucks' new chief executive officer after holding the same role at Chipotle Mexican Grill. In an open letter to employees and customers, Niccol said the ...

An image of a chain link. It symobilizes a website link url. Copy Link The new Starbucks CEO, Brian Niccol, wants you to stop by your local Starbucks store — then, maybe, kick back, hang around ...

Starbucks CEO Brian Niccol is focused on fixing the company's U.S. business and will begin the early steps, laying the groundwork in his first 100 days on the job, which includes making stores ...

Starbucks CEO Brian Niccol in Seattle on Monday, his first day leading the company. (Starbucks Photo / Joshua Trujillo) In his first public comments as Starbucks’ new CEO, Brian Niccol published ...