Starbucks has special offers for people to return to its stores. They are confusing and should be more direct.

Starbucks and Sanrio have partnered to celebrate Hello Kitty’s 50th anniversary by offering exclusive limited-edition merchandise and apple-based beverages in 13 markets across the APAC region ...

An image of a chain link. It symobilizes a website link url. Copy Link The new Starbucks CEO, Brian Niccol, wants you to stop by your local Starbucks store — then, maybe, kick back, hang around ...

Starbucks has been on the decline, with shrinking sales as it moved from a traditional sit-down coffee shop into one where people place orders on their phones and grab a drink from the counter ...

Yesterday, new Starbucks CEO Brian Niccol published an open letter to employees, customers, and stakeholders. He lamented the company’s current position, and outlined his plans to turn around.

Brian Niccol prepped for his new gig as chief executive of Starbucks by visiting some of the coffee chain's more than 17,000 U.S. stores, finding a "shared sense that we have drifted from our core." ...

Starbucks is losing ground in the U.S. and facing increased competition in China. Heard on the Street editor Spencer Jakab explains what’s at stake for the company if it doesn’t succeed in China.

Starbucks’ new super-commuting chief executive has said the chain is taking too long to serve coffee to customers, as he vowed to overhaul the company after a tumultuous year. Brian Niccol ...