The NBA is shaking up the way it will offer content, taking a 24/7 programming approach for its mobile app and television ...

The "30 Rocks" activation, launching Thursday, Oct. 16 through Tuesday, Oct. 21, will feature a custom LED basketball ...

The league is taking full control over its cable channel and streaming platform, 17 years after Turner Sports and Warner Bros ...

These picks showcase a sophisticated layer of draft thinking: in High Score formats, late-round value isn't just about ...

The NBA is launching a new multi-platform streaming offering and the reimagined NBA TV, which will offer live basketball ...

The October 13 edition of the SBJ Media newsletter features reporting on TMRW Sports getting the Skins Game and Karp's weekly ...

Amazon is just the latest company picking a celebrity for NBA theme music. NBC tapped Lenny Kravitz to perform the opening ...

A new stat developed by AWS and the NBA called "Expected Field Goal %" calculates the likelihood of a shot going in based on ...

Deandre Ayton calls himself the anchor of the Los Angeles Lakers’ defense after the preseason win over the Warriors.

There are lots of NBA teams that are brimming with optimism heading into the new season. The Utah Jazz are not one of them.

Chris Boucher was the only notable departure this offseason. While his impact on the court has been limited over the last few ...

The National Basketball Association (NBA) is controlling the destiny of its eponymous cable network moving forward.