Featured snippets, obviously, decrease the number of user clicks. If a question is already answered, like in my Halloween example above, there is no need to click through.

Featured snippets offering “bubble refinements,” also known as carousel snippets, launched in 2018, but continue to be displayed for approximately 8.62% of queries which produce a featured ...

Featured snippets often show up for “how to” queries, so let’s begin by going down that path. We’ll filter all keywords leading to your site by “how to” using filters available in SEMrush.

Featured snippets used to sit in what was referred to as “position zero.” However, in May 2024, Google launched AI Overviews.