Rebecca Sentance is the Deputy Editor of Search Engine Watch.

As the year draws to a close, now is the perfect time to focus on optimizing your website for lead generation, just in time to ring in the new year.

The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences ...

Reviews of search toolbars, utilities and other software packages that let you search the web from your desktop or access search engines from your browser. Articles, web sites and other resources ...

If writing is an art and marketing is a science, then producing high-performance marketing content requires a healthy dose of both. In content marketing, there’s no such thing as a blank page. There’s ...

Jacob McMillen is a copywriter, marketing blogger, and inbound marketing consultant.

advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on ...

Christopher Ratcliff is the Editor in Chief of Methods Unsound, and former Editor of SEW and Deputy Editor of Econsultancy. You may hound him on Twitter @Christophe_Rock especially if it's ...

Dema Zlotin is the CEO of leading cloud-based local SEO technology platform Rio SEO. Over the past 20 years, he founded several internet technology and services companies serving Fortune 500 customers ...

Sarah Perry is CEO of SnapComms, an award-winning company that develops employee communications software that bypasses e-mail to put important messages in front of employees on any device, anywhere.

Tereza Litsa is a social media and training manager at Lightful and a freelance writer for ClickZ and Search Engine Watch. She is passionate about social media, tech for good, and #ReclaimSocial.

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This ...