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In a planned rebrand, OpenAI considers using a big O to symbolize the future of AI tech. It may be a minimalist step too far.

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Today, PC accessory maker Logitech is throwing its hat in the ring with the MX Creative Console ... Michelle Ehrhardt is Lifehacker's Associate Tech Editor. She has been writing about tech ...

Despite the pushback, the redesign process continues, and the final logo could evolve before its official launch, possibly next year. The redesign marks a departure from OpenAI’s original design ...

OpenAI is reportedly considering a significant rebranding, including a new logo that has drawn mixed reactions from employees ...