Zhang noted that the new marketing platform is built on MiQ’s 15 years of transaction data and incorporates three leading ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Ever wonder how AI ad tools turn marketers into magicians — grabbing scrolls, clicks, and conversions? It's not magic, it’s ...

Areef Vohra, Director of Publisher Development ANZ at Perion, shares how the ad tech leader is empowering media owners, ...

Programmatic CTV is an unruly marketplace, Verna said, “and I don’t necessarily see that changing anytime soon.” Verna spoke with AdExchanger. AdExchanger: Why do you count programmatic guaranteed ...

Jordan Khoo, APAC VP at Sizmek, says that creative programmatic is still in its infancy in Asia. In the past 18 months, he has observed advertisers in the region investing in the science and ...

Programmatic is unwieldy, inefficient, slow, and limited. Programmable advertising is the very opposite: seamless, efficient, quick, and infinite in its possibilities. As we consign the Programmatic ...

But now, current forces are poised to position programmatic digital OOH (DOOH) as a vital channel for digital marketers in 2021. Out-of-home (OOH) media has been one of the media hardest hit by ...

But industry adoption, even as native ads become more programmatic, is moving slowly. Native ads promise a better consumer experience, but publishers and marketers have been slow to adapt.

Programmatic buying is used by marketers for banner or display ads more than any other ad type, with 96% of marketers using programmatic to buy display.