Ever wonder how AI ad tools turn marketers into magicians — grabbing scrolls, clicks, and conversions? It's not magic, it’s ...

Programmatic is gaining traction as a scalable, transparent, and sustainable solution for brands seeking incremental growth.

While Magnite is well-positioned for continued success, shares appear fairly valued after a significant run-up and may ...

Podcast company Acast has partnered with Magnite in a deal that will see Australian advertisers able to access audiences across over 140,000 podcasts on the company’s network.Acast announced the ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Programmatic SEO unlocks traffic in the nooks and crannies of the internet. You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a ...

With programmatic audio, you can strategically target premium digital audiences against traditional broadcast metrics, such as geography, day-part or format.

Programmatic Native Ads Are Growing—But Banner Habit Is Hard to Break Native ads promise a better consumer experience, but publishers and marketers have been slow to adapt By Mike Shields Share ...

Programmatic is what this new space is, and programmatic is the best label. Below each of the participants weighs in on why “Programmatic Direct” was the right choice. John Ramey, Founder CEO of ...

The programmatic internet was better than nothing, but it was clunky, inefficient, slow, and limited. The programmable internet is the very opposite: seamless, efficient, quick, hyper-intelligent ...