Pretty Little Thing founder Umar Kamani has revealed a host of changes to its website, after returning to the brand earlier this month.

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Pretty Little Thing is a UK-based brand and part of the Boohoo group. The company now sells in Australia via its website, retailing on-trend, high-fashion, and affordable clothing to young women.

This is a great opportunity to purchase a stylish and warm jacket at a discounted price. Saving is always possible with Pretty Little Thing, regardless of the time of year you shop. Customers can save ...

Umar Kamani (pictured with wife, Nada), who quit as chief exec in April 2023, said PrettyLittleThing has 'at times lost touch ...

Naomi Campbell has teamed up with Umar Kamani, the CEO of Pretty Little Thing, to launch a talent and partnership agency that ...

Customers are likely to welcome news Pretty Little Thing is axing its returns charge policy under the direction of the recently reappointed, Umar Kamani, but industry experts say more is needed to ...

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A spokesman for Boohoo said: ‘We are delighted to have welcomed Umar Kamani, the founder of Pretty Little Thing, back to the business. Umar’s fashion-forward vision built Pretty Little Thing ...