Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's business, will be the next CEO of Converse, replacing Jared Carver, ...

Nike is the latest in a growing list of major brands that have been stung by marketing flops that “seemed like a good idea at the time.” One of the lesser-known legends of botched branding was ...

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...

A Return to Innovation: Nike is deliberately shifting away from its heavy reliance on high-volume retro sneakers like the Air Force 1 and Dunk. While these classics are beloved, the market became ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

About 40% of Nike’s customers are women. In 2024, apparel only represented about 28% of Nike’s brand revenue. Women tend to shop more than men and spend more money on clothes, and Nike’s competitors ...

Nike seeks brand boost in shoe science for Kipyegon’s 4-minute mile bid. By Nicholas P. Brown. April 23, 2025 2:07 PM UTC Updated April 24, 2025 FILE PHOTO: Paris 2024 Olympics ...

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Nike will launch a new women's activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Nike names new brand president as Hill shuffles leadership structure As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.